Journeys for Customer Retention

Customers have changed the way they research, interact with, and buy from companies. Because of this shift, it’s vital to understand how to reach your customers at the optimal moment, with the right messaging, on the correct channel. And for companies with subscription business models, managing customer journeys for retention and renewal is critical.

In this 17-page whitepaper, learn how to:

• The three strategic organizational structures we've seen in the market
• An overview of the structure, strategic focus, and core competencies for each
• The key priorities you have to get right regardless of which one you choose