Just who is a Chief Revenue Officer, and what should he or she be doing? Here's a framework for a CRO's accountability for cross-functional initiatives.

Update! It's now even easier to build complex customer journeys using signals and data from Zuora — including pushing Salesforce account data to a Zuora account.

Most enterprises will spend more on customer experience this year, but will still fail to affect their business goals with their CRM. Here's why.

Marketing automation is a game-changer for digital operations. With Usermind, you can extend automation and unify data throughout your full customer lifecycle.

ABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.

Think that inserting stale data like someone's name and company make your emails more relevant? Think again.

With Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.

Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.