Megashift from a channel focus to a journey focusTo deliver experiences that drive the best business outcomes, organizations are shifting from a channel-based approach to a journey-centric focus.
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Activating your segments in real-time is the path to great customer experiencesThe right message, at the right time, to the right audience is key for loyalty marketers. The way to effectively deliver that is through real-time segmentation.
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Our Top Three Takeaways from MarTech 2017 in San FranciscoWith over 5,000 technology vendors in the MarTech space, choosing the right stack is a challenge. Here are our takeaways from this year's MarTech Conference.
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Announcing our Partnership with Harte Hanks ConsultingWe've partnered with Harte Hanks to offer their leading-edge data management and consulting services along with our Customer Engagement Hub.
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Does Your Marketing Pass the Turing Test?Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.
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Mandrill + Usermind: How to Trigger Transactional Emails, Without CodingAcross the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.
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Add Value to Your Marketing Automation with our Marketo IntegrationWant to deliver a better customer experience? Start by connecting your automation platform, CRM, analytics, and other data to orchestrate better journeys.
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How Business-Led IT Drives Better Adoption, Integration, and InnovationIs your IT team task-focused — or are they empowered to consult with non-technical peers, and tackle digital transformation and business value drivers?
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Why Entity Mapping is Critical for Account-Based MarketingABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.
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Introducing Usermind’s Pardot IntegrationWith Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t EnoughCustomer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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