Marketing

With over 5,000 technology vendors in the MarTech space, choosing the right stack is a challenge. Here are our takeaways from this year's MarTech Conference.

We've partnered with Harte Hanks to offer their leading-edge data management and consulting services along with our Customer Engagement Hub.

Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.

Across the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.

Want to deliver a better customer experience? Start by connecting your automation platform, CRM, analytics, and other data to orchestrate better journeys.

Is your IT team task-focused — or are they empowered to consult with non-technical peers, and tackle digital transformation and business value drivers?

ABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.

With Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.

Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.