Megashift from a channel focus to a journey focusTo deliver experiences that drive the best business outcomes, organizations are shifting from a channel-based approach to a journey-centric focus.
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The Rise of Best-of-Breed Technology and the Death of Single Platform VendorsBreak down the pros and cons of adopting a best-of-breed vs single platform approach to the customer journey technology stack.
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Experience Management is No Longer the Pinnacle of Customer ExperienceLearn how companies are moving from historical Experience Management (XM) to real-time Experience Orchestration (XO) to win and retain more customers.
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The Age of the Customer Is Here The age of the brand is over and enterprises are facing new challenges in this digital-first world. Learn more about how to become a CX leader today.
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Introducing our three part CX podcast series with Diane MagersRead and listen about how CX leaders are going from journey mapping to Journey Management in this three part series.
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The Customer Journey Maturity Curve: Where are you now? The Customer Journey Maturity Curve helps organizations at every stage advance to the next level of customer engagement. Learn more about the 4 essential stages.
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CX & The Enterprise: Surviving in the 21st CenturyCompanies are placing an emphasis on the customer experiences they’re delivering. Enterprises must adapt to this shift and focus on the customer in order to survive.
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Enhancing Customer Journeys with Machine LearningHow do you use historical knowledge of your customer, real-time data, and machine learning to drive better customer engagement? See how Usermind helps you deploy ML.
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Usermind Raises $23.5M in Series C Round led by Northgate CapitalWe're proud to announce our $23.5M Series C round (led by Northgate Capital), our new board member, and our expansion to Europe.
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Usermind Integrates with Strikedeck, Drupal, GoToWebinar, Tito, Kapost, Uberflip, and IntercomUsermind instantly connects all of your systems and data. Check out our newest integrations: Strikedeck, Drupal, Tito, GoToWebinar, Kapost, Uberflip, and Intercom.
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Why a 360° Customer View Isn't EnoughUnifying all your customer data in a Customer Data Platform (CDP) is an excellent start. But most CDPs don’t deliver real data-driven customer engagement.
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5 Steps to Better B2B Customer JourneysHere are the five steps to aligning systems, people, and processes on customer engagement strategy.
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Usermind Partners with RelationEdgeWe've partnered with RelationEdge, a Salesforce Gold Consulting Partner, to help clients build more contextual, data-driven customer journeys.
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Four Customer Journeys for Retention and RenewalWith the massive shift to subscription business models, managing customer journeys for retention and renewal is more essential than ever. Here's Usermind's approach.
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New Integrations in Usermind: Microsoft Dynamics 365, Google Analytics, and Google BigQueryIntroducing our three newest integrations. Connect customer data and orchestrate journeys in Microsoft Dynamics 365, Google Analytics, and Google BigQuery.
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Our Top Three Takeaways from MarTech 2017 in San FranciscoWith over 5,000 technology vendors in the MarTech space, choosing the right stack is a challenge. Here are our takeaways from this year's MarTech Conference.
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Ovum Positions Usermind as “Rising Star” in Enterprise Customer Engagement HubsLearn why Ovum has named Usermind a first mover in the Customer Engagement Hub category — and how enterprises can benefit from real-time customer journey management.
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How to Manage Customer JourneysStrategic customer journey management is essential for managing customer relationships. Here are the best practices for planning and building omnichannel journeys.
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Usermind Expands its Customer Engagement Hub with New Zendesk IntegrationWe now integrate with Zendesk Support. With the powerful combination of Usermind + Zendesk, you can bring more context to every customer interaction, at scale.
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Announcing our Partnership with Harte Hanks ConsultingWe've partnered with Harte Hanks to offer their leading-edge data management and consulting services along with our Customer Engagement Hub.
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Why Integration Won't Solve Your Customer Experience ProblemiPaaS is solving part of a big challenge faced by most enterprises — unifying customer data to drive better CX. But how do you turn that data into action?
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Does Your Marketing Pass the Turing Test?Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.
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Big Data, Big Brother and the End of Privacy: Three New Rules for Customer EngagementJust because you can track a customer's every move, should you? Here are the new rules for engaging with customers — without being creepy.
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Want to Build a Better Enterprise Customer Experience? Do These Five ThingsWhat are the most common barriers to delivering a stellar customer experience? Find out how CRM systems, ownership, and strategy impact customer satisfaction.
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Why You Don't Have to Choose Between Best-of-Breed Apps or an Integrated SuiteSuite from a single vendor, or kludge of best-of-breed apps? With Usermind, you don't have to choose between great capabilities and great integration.
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Improve End-to-End Customer Experience with our Desk.com IntegrationWant to know what your customer is experiencing, before they reach out with an issue? What if you could use other data to create a support ticket on their behalf?
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How to Tell if You're a CRO or a VP of SalesJust who is a Chief Revenue Officer, and what should he or she be doing? Here's a framework for a CRO's accountability for cross-functional initiatives.
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How to Solve the CIO’s Dilemma: Build Systems to Support End-to-End Customer ExperienceIs the role of the CIO declining as business units buy more point solutions? Not if you focus on providing architecture for end-to-end customer experience.
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Product Release: New Zuora Integration Features in UsermindUpdate! It's now even easier to build complex customer journeys using signals and data from Zuora — including pushing Salesforce account data to a Zuora account.
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Mandrill + Usermind: How to Trigger Transactional Emails, Without CodingAcross the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.
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Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t)Most enterprises will spend more on customer experience this year, but will still fail to affect their business goals with their CRM. Here's why.
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What We Talk About When We Talk About BizOps If business operations is the execution of your business plan, BizOps is the digital transformation of your business plan.
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Integrating Oracle Eloqua for Full Customer Lifecycle AutomationMarketing automation is a game-changer for digital operations. With Usermind, you can extend automation and unify data throughout your full customer lifecycle.
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Dear [First_Name], There's a Better Way to do PersonalizationThink that inserting stale data like someone's name and company make your emails more relevant? Think again.
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t EnoughCustomer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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