Usermind for Customer Acquisition

Orchestrate a contextual, personalized buying process. Build stronger relationships with new customers.

The Customer Acquisition Challenge

The Usermind Solution: Customer Context

Benefits

Increased digital sales conversion
Increased free trial conversion
Higher revenue per customer
Increased loyalty and engagement
Improved ROI on targeted ad spending
Decreased new customer churn

Example journeys

Behavior-Driven Personalization

Use intent data and signals to automatically segment customers and deliver targeted product recommendations, cross-sell, and upsell.

Why It's IMPORTANT

Customers expect a seamless, relevant experience across channels and devices — and are more likely to buy when reached at the right time, with the right message

Why It's Difficult Today

Without a universal ID to connect anonymous and known customer signals, it’s hard to tailor communications and product recommendations, at scale

Journey Outcomes

Higher conversion from anonymous users to known prospects, to paying customers

Trial Optimization

Decrease abandonment through proactive engagement during the free trial period. Automate differentiated customer treatments based on churn signals, customer segment, journey stage, and other key criteria.

Why It's IMPORTANT

Customers expect a seamless, relevant experience across channels and devices — and are more likely to buy when reached at the right time, with the right message

Why It's Difficult Today

Without a universal ID to connect anonymous and known customer signals, it’s hard to tailor communications and product recommendations, at scale

Journey Outcomes

Higher conversion from anonymous users to known prospects, to paying customers

Why It's IMPORTANT

Why It's Difficult Today

Journey Outcomes

Case Study

Behavior-Driven Personalization for Anonymous Customers

Usermind worked with a large consumer financial services company making the shift from transactional sales to a subscription offering credit cards, credit monitoring, and loans. See how they connected anonymous browsing data to known customer data to deliver more targeted product recommendations and increase sales.
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