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Report: The 2020 Journey Maturity Survey

Report: The 2020 Journey Maturity Survey

Report: The 2020 Journey Maturity Survey

What’s Inside

Customer journeys have become a front and center strategic initiative for organizations that want to apply a more customer-centric lens to the way they do business. But every organization is at a different point in their understanding, adoption, and approach to journeys. In this report, we explore the results of the 2020 Customer Journey Maturity survey to provide readers with insight into how journeys are transforming the way businesses operate.

In this report, you will learn: 

  • How customer journeys are applied to team structure, approach, and broader strategy across industries
  • Best practices and strategy of leading journey teams
  • Key insights to establish or grow investments in journeys within your organization

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