Many factors have contributed to a radical shift in traditional banking practices in recent years. Increased competition, government regulations, scandals, and changing consumer tastes have left legacy banks reeling.
But arguably, the most impactful challenges stem from technological advances, which have lowered barriers to entering the financial services market and altered the way consumers view banking. The key is to gain a deep understanding of your customers’ behavior and their critical interactions with your institution, and then use that information to fuel and automate targeted actions that optimize the journey and can evolve to meet changing needs.
Read this whitepaper to learn more and discover how Journey Mapping and Orchestration can work together to optimize the onboarding journey and lead to account holder loyalty and ongoing ROI.
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The Forrester Wave™ names Usermind a Strong Performer. In the Q4 2018 edition of the Journey Orchestration Platform Wave, Forrester evaluates two categories within journey analytics: journey visioning and journey orchestration.
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Digital has emerged as a board level initiative at every Fortune 500 enterprise. Learn how leading enterprises are transforming their digital strategy, org structure and technology to compete in a world where digital experience is king.
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Customers are flooding digital channels and it’s more critical than ever that businesses make themselves easier to do business with digitally. But getting technology, data, and channels to work in harmony is an enormous technical challenge.
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