How to Manage Customer Journeys

In this 20-page whitepaper, we'll go through the five steps of managing customer journeys: exploration, data mapping, building connected records of customer data, journey orchestration, and optimization.

Customer journeys are the essence of managing customer relationships. Companies that are organizing the customer experience around journeys are delighting their customers, increasing loyalty, and growing revenue. Companies with fragmented customer experiences are losing ground to savvier competitors.