In this 20-page whitepaper, we'll go through the five steps of managing customer journeys: exploration, data mapping, building connected records of customer data, journey orchestration, and optimization.
Customer journeys are the essence of managing customer relationships. Companies that are organizing the customer experience around journeys are delighting their customers, increasing loyalty, and growing revenue. Companies with fragmented customer experiences are losing ground to savvier competitors.
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Digital has emerged as a board level initiative at every Fortune 500 enterprise. Learn how leading enterprises are transforming their digital strategy, org structure and technology to compete in a world where digital experience is king.
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Customers are flooding digital channels and it’s more critical than ever that businesses make themselves easier to do business with digitally. But getting technology, data, and channels to work in harmony is an enormous technical challenge.
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The Forrester Wave™ names Usermind a Strong Performer. In the Q4 2018 edition of the Journey Orchestration Platform Wave, Forrester evaluates two categories within journey analytics: journey visioning and journey orchestration.
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