Get the Whitepaper

Harte Hanks: CRM 3.0

Harte Hanks: CRM 3.0

Using Technology to Bring Human Interaction Back to Marketing

Harte Hanks: CRM 3.0

What’s Inside

Customers have dramatically increased expectations — both for seamless, omnichannel experiences and for ongoing, meaningful relationships with companies. The amount of marketing technology needed to enable these experiences has grown exponentially in the last five years, and most companies struggle with disconnected systems and siloed customer data. To stay relevant, companies must now invest in internal skills and technology to turn data, analytics, and creative into a continuous, one-to-one customer experience.

In this whitepaper, you'll learn:

  • Why CRM is changing now — and how enterprises can stay ahead in the race toward digital transformation
  • How CRM has evolved from demographics and databases to multi-channel campaigns, and must further evolve to support omnichannel, cross-system experiences
  • How your enterprise can make the shift to CRM 3.0 with a customer engagement hub and database analytics engine
Privacy Policy

You May Also Like...

Podcast
Talking CX with Elixirr

Talking CX with Elixirr

Usermind's CEO, Michel Feaster joined our partners at Elixirr, the challenger consultancy, to chat all things CX

Listen to the Podcast >>
Whitepaper
The Customer Journey Maturity Curve

The Customer Journey Maturity Curve

How mature is your company's customer journey strategy? Learn where you are now and how to advance to the next stage of customer-centric journey transformation.

Download the Whitepaper >>
Webinar
Transforming Customer Experience through World Class Digital Engagement with Schneider Electric

Transforming Customer Experience through World Class Digital Engagement with Schneider Electric

Christine Davis, the Global Digital Management Adoption Driver at Schneider Electric, shares her team’s story on how they implemented and scaled a successful journey orchestration program from a single geography to a global rollout.

Watch On-Demand >>
Podcast
Talking CX with Elixirr

Talking CX with Elixirr

Usermind's CEO, Michel Feaster joined our partners at Elixirr, the challenger consultancy, to chat all things CX

Listen to the Podcast >>
Whitepaper
The Customer Journey Maturity Curve

The Customer Journey Maturity Curve

How mature is your company's customer journey strategy? Learn where you are now and how to advance to the next stage of customer-centric journey transformation.

Download the Whitepaper >>
Webinar
Transforming Customer Experience through World Class Digital Engagement with Schneider Electric

Transforming Customer Experience through World Class Digital Engagement with Schneider Electric

Christine Davis, the Global Digital Management Adoption Driver at Schneider Electric, shares her team’s story on how they implemented and scaled a successful journey orchestration program from a single geography to a global rollout.

Watch On-Demand >>

See how Usermind can accelerate your CX initiatives