Harte Hanks: CRM 3.0

Using Technology to Bring Human Interaction Back to Marketing

Harte Hanks: CRM 3.0

Customers have dramatically increased expectations — both for seamless, omnichannel experiences and for ongoing, meaningful relationships with companies. The amount of marketing technology needed to enable these experiences has grown exponentially in the last five years, and most companies struggle with disconnected systems and siloed customer data. To stay relevant, companies must now invest in internal skills and technology to turn data, analytics, and creative into a continuous, one-to-one customer experience.

In this whitepaper, you'll learn:

  • Why CRM is changing now — and how enterprises can stay ahead in the race toward digital transformation
  • How CRM has evolved from demographics and databases to multi-channel campaigns, and must further evolve to support omnichannel, cross-system experiences
  • How your enterprise can make the shift to CRM 3.0 with a customer engagement hub and database analytics engine
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