Journey Orchestration is...

The clear-cut path to personalization
at scale.

The Journey Begins

Where to start with journey orchestration?
The answer is “pick a place for improvement.”

One of journey orchestration’s many strengths is that organizations can undertake it iteratively. A campaign or an audience segment can be improved upon or a slice of a longer customer journey can be optimized—long before an organization decides to undertake full-on journey orchestration across the business.

We’ve tailored our products accordingly. Three ways your organization can begin with journey orchestration, each one a clear-cut path to personalization at scale.

See Where Your Organization is on the Path to 1-to-1 Personalization

Discover the depth and breadth of orchestration that’s right for you

Audience
Orchestration

Run highly personalized campaigns with dynamic segments that align with customer activity across multiple channels.

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Micro Journey
Orchestration

Optimize key moments of truth within select journeys through insights driven by historical context and current activity.

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Journey
Orchestration

Analyze and orchestrate all the technology, data, channels, and moments across the journeys that span your organization.

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Want to take control of your customer journey?

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