Journey orchestration gives businesses the platform to analyze and orchestrate entire customer journeys across all touchpoints and channels—for B2C relationships along with B2B, B2E, and partner relationships as well.
Journey analytics monitoring dives into long-lived, complex journeys and aligns content and experiences with customer intent as they progress across channels, systems, and teams.
Teams that own segments of the customer journey can activate journeys at market speed with a powerful visual rules engine built for business users. This way, they can dynamically path customers and drive actions across any number of channels or systems.
The result, teams and leadership can monitor and optimize performance in segments of the journey and across the journey overall, thus providing true 1-to-1 personalization at scale for your customers, partners, and employees.
Improve retention with 1:1 customer onboarding that personalizes every interaction instead of generic time-based campaigns.
Maximize the impact of loyalty and rewards by using purchase history and browsing data to personalize reminders, offers, and reward incentives.
Use everything you know about customers to provide highly personalized ads, offers, and campaigns that maximize customer lifetime value over time.
Based on real-time digital activity, trigger messaging in the customer’s channel of choice to help them solve their exact problem before they call.
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