Journey Orchestration

Transform your entire customer journey with personalization along every touchpoint.

Achieve True 1-to-1 Personalization at Scale

Journey orchestration gives businesses the platform to analyze and orchestrate entire customer journeys across all touchpoints and channels—for B2C relationships along with B2B, B2E, and partner relationships as well.

Journey analytics monitoring dives into long-lived, complex journeys and aligns content and experiences with customer intent as they progress across channels, systems, and teams.

Teams that own segments of the customer journey can activate journeys at market speed with a powerful visual rules engine built for business users. This way, they can dynamically path customers and drive actions across any number of channels or systems.

The result, teams and leadership can monitor and optimize performance in segments of the journey and across the journey overall, thus providing true 1-to-1 personalization at scale for your customers, partners, and employees.

How Organizations Use Journey Orchestration

Onboarding

Improve retention with 1:1 customer onboarding that personalizes every interaction instead of generic time-based campaigns.

Loyalty & Rewards

Maximize the impact of loyalty and rewards by using purchase history and browsing data to personalize reminders, offers, and reward incentives.

Cross-sell/Up-sell

Use everything you know about customers to provide highly personalized ads, offers, and campaigns that maximize customer lifetime value over time.

Proactive Service

Based on real-time digital activity, triggermessaging in the customer’s channel of choice to help them solve their exactproblem before they call.

Which Improves:

  • Acquisition
  • Conversion
  • Retention

Which Improves:

  • Cost to Serve
  • Digital Active Users

Which Improves:

  • Digital Right-First-Time
  • Cost to Serve
  • CSAT/NPS

Which Improves:

  • Call volume
  • CSAT
  • Cost to Serve

See how Usermind can put your organization on the path to personalization.

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