With audience orchestration, you can communicate with your customers in an increasingly personalized fashion—rather than the “one-to-many” way that marketing often has to settle for today.
Audience orchestration delivers fresh customer data and lists into marketing channels and systems, automatically, when and where they’re needed.
Historical customer data, current behavior, and knowledge of where the customer is in their journey
all align and form targeted segments—providing insight into true customer intent, right there in the moment.
The result: your campaigns serve up the right message in the right channel at the right time in a highly personalized way—all based upon where your customer is, what they’ve done, and what they’re really interested in.
See how a Global Luxury Retailer made it to the next level of customer marketing excellence with Usermind
VP of Digital Marketing
INCREASED
Conversion Rate
DECREASED
Customer Acquisition Cost
INCREASED
CTOR
Dependent on data teams for access to customer data and segments.
Identify and then create segments and audiences on-demand.
Reliance on stale lists for paid media, offers, and campaigns.
Activate segments and personalize marketing across all channels based upon fresh historical and current data.
High costs and excessive time required to build automation logic and integrations.
Provides teams with autonomy and the efficiency to move at market speeds.
Identify and create dynamic segments and then deliver the most relevant campaigns in real time based on where the customer is in their journey.
Optimize ad spend by switching paid media and marketing campaigns on or off at specific points in time—or based on rules for specific audiences.
Improve conversion by resolving identity and then personalizing ads, offers, and messaging across marketing channels.
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