Audience Orchestration

Speak with your customers in far more personalized ways than before.

(Really) Know Your Customer with
Audience Orchestration

With audience orchestration, you can communicate with your customers in an increasingly personalized fashion—rather than the “one-to-many” way that marketing often has to settle for today.

Audience orchestration delivers fresh customer data and lists into marketing channels and systems, automatically, when and where they’re needed.

Historical customer data, current behavior, and knowledge of where the customer is in their journey
all align and form targeted segments—providing insight into true customer intent, right there in the moment.

The result: your campaigns serve up the right message in the right channel at the right time in a highly personalized way—all based upon where your customer is, what they’ve done, and what they’re really interested in.

And the Results Show

See how a Global Luxury Retailer made it to the next level of customer marketing excellence with Usermind

Segmentation delivered a +26% increase in conversion rate, our biggest success to date”

VP of Digital Marketing

INCREASED

Conversion Rate

+26%

DECREASED

Customer Acquisition Cost

-38%

INCREASED

CTOR

+10%

Typical Sticking Points Solved by Audience Orchestration

Challenges

How Audience Orchestration Helps

Challenge

Dependent on data teams for access to customer data and segments.

How Campaign Orchestration Helps

Identify and then create segments and audiences on-demand.

Challenge

Reliance on stale lists for paid media, offers, and campaigns.

How Campaign Orchestration Helps

Activate segments and personalize marketing across all channels based upon fresh historical and current data.

Challenge

High costs and excessive time required to build automation logic and integrations.

How Campaign Orchestration Helps

Provides teams with autonomy and the efficiency to move at market speeds.

How Teams Use Audience Orchestration

Segment Activation

Identify and create dynamic segments and then deliver the most relevant campaigns in real time based on where the customer is in their journey.

Segment Activation

Identify and create dynamic segments and then deliver the most relevant campaigns in real time based on where the customer is in their journey.

Personalization Across Channels and Devices

Improve conversion by resolving identity and then personalizing ads, offers, and messaging across marketing channels.

Which Improves:

  • Marketing Efficiency
  • Cost of Acquisition
  • Conversion

Which Improves:

  • Ad Spend
  • Cost of Acquisition

Which Improves:

  • Conversion
  • Cost of Acquisition
  • Marketing Efficiency

How Campaigns Flow with Audience Orchestration

See how Usermind can put your organization on the path to personalization.

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