Marketing Ops Contractor

Contract

Seattle, WA

Usermind is seeking a creative & enthusiastic marketer to join our growing team. The Marketing Operations Contractor will be responsible for owning the technology and operations that power Usermind's Marketing programs to generate leads and increase customer acquisition. This is an exciting opportunity to be the first operations hire on the marketing team with a broad spectrum of ownership and accountability. 


Duties and Responsibilities

  • Be the platform expert for our Hubspot marketing automation platform. Deeply understand its capabilities and how to get things done on the platform
  • Collaborate with sales operations to support the integration of marketing platforms with sales platforms such as Salesforce and Outreach
  • Manage automation workflows and act as a liaison with sales and marketing teams to troubleshoot issues with dataflow and triggers
  • Strategize and build out lead scoring, lifecycle reporting, and cadence with marketing managers to effectively move prospects through a demand funnel and through customer onboarding
  • Maintain database health, ensuring data cleanliness and completeness by leverage tools in marketing platforms and 3rd party tools
  • Create reports on the effectiveness of campaigns and programs. Analyze performance and make recommendations for improvements, testing, and optimization
  • Help to build out the operational structure of demand marketing programs, such as lead nurture campaigns
  • Troubleshoot and QA issues as needed with new and existing programs

Ideal Qualifications

  • Bachelor’s Degree in Marketing, Business, or related field
  • 5 years of experience in a marketing operations role
  • Experience with up Hubspot, Outreach, Salesforce, and other automation marketing tools
  • Highly organized and detail-oriented
  • Ability to thrive in a fast-paced environment with the ability to pivot and problem-solve
  • A strong team player comfortable and motivated working in a collaborative environment, with the ability to build relationships across teams
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