Usermind raises over $14m led by WestRiver Group in 2020

Usermind raises over $14m led by WestRiver Group in 2020

David Henry
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David Henry

Customer wins and key hires fuel 2021 momentum

Usermind, the leading journey orchestration platform provider, announced today it raised $14m and made key hires in 2020. The raise was led by WestRiver Group (WRG) with continued participation from current investors including Andreessen Horowitz andMenlo Ventures.

This recent investment builds on increased market traction as businesses are challenged with accelerating their transformation to digital due to COVID-19.Additionally, customer expectations for highly personalized digital experiences continue to soar, encouraging businesses to look for new ways to acquire and retain valued customers while driving operational efficiencies.

To support this transformation, the Usermind team grew in 2020 with key hires including Bryant Hoopes as its Senior Director of Customer Success and GaryDavis as its Chief Marketing Officer.  Hoopes joins Usermind after working in the analytics, optimization, and personalization space for nearly two decades. Hoopes led multiple professional service teams during his five-year tenure with Adobe including Data Science, Analytics & Personalization across North America. Prior to joining Usermind, Davis spent over ten years at IntelCorporation and McAfee, LLC where he served as vice president of global consumer marketing and chief security evangelist. Along with Hoopes and Davis, the company hired several backend, user experience, and datascience engineers.

"2020was a challenging year requiring that we rethink our go to market strategy and plans as realities tied to the pandemic dramatically impacted by first slowingand then dramatically accelerating our market," says Usermind ChiefExecutive Officer, Michel Feaster. "Those essential pivots and continued investment in our people and technology enabled us to seize this remarkableopportunity as category leader of orchestration as reflected in the, ‘Journey Orchestration Platforms,’Forrester Wave published in June of 2020."

“We have seen a dramatic increase from our customers asking for JourneyOrchestration,” said Anne Årneby, Chief ExecutiveOfficer of Nordic Morning Group. “Partnering with Usermind to create joint solutions that accelerate digital transformations and personalization at scale isa game changer for us.”

"Usermind has joined the WRG portfolio at a time when digital transformation is front and center for virtually all companies and industries," said Laurel Buckner, Managing Director with WestRiver Group. "Finding ways to grow and retain customers can be challenging.  Usermind is uniquely positioned to bring data and technology together to enable thisdigital transformation and deliver an unparalleled level of personalization." Buckner also joined Usermind's Board of Directors.

David Henry
David Henry

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