Usermind Announces New Marketo Integration for Customer Journey Orchestration and LaunchPoint® Partnership

Usermind Announces New Marketo Integration for Customer Journey Orchestration and LaunchPoint® Partnership


Business Operations Teams Can Now Unify Data, Analytics, and Automation Across the Full Customer Lifecycle

SEATTLE, WA. – August 23, 2016 – Usermind, maker of the only vertically integrated platform for customer journey orchestration, today announced its listing on Marketo LaunchPoint, the largest and most robust ecosystem of best-of-breed marketing solutions, and a new, more powerful Marketo integration for its SaaS solution. Built for the non-technical user, this integration helps marketing and business operations professionals unify data and automate complex business processes between Marketo, the leading provider of engagement marketing software and solutions, and other enterprise SaaS systems.

“Revenue-driven marketers and BizOps teams already recognize the value of Marketo’s automation and data,” said Michel Feaster, CEO and Co-Founder of Usermind. “With this integration, BizOps teams can orchestrate automated processes between all of their systems of record, and unify data from all of the disconnected applications in their tech stack. What this means is they can iterate and experiment faster on what actually drives business outcomes, without custom work from the engineering team. We’re thrilled to partner with Marketo to bring journey orchestration to their customers.”

With Usermind, marketers and BizOps teams can integrate Marketo with their CRM, transactional email provider, communication and collaboration tools, billing systems, analytics services, and other data sources, such as webhooks and custom databases.

Because Usermind provides a data store and mapping across all connected systems, a user can:

  • Define data for key entities like customers and partners across all systems to get a centralized, single view of the customer
  • Use centralized data, automation, and analytics to deliver behavior-driven personalization at scale
  • Instantly take action to optimize automated processes across teams and systems
  • Orchestrate revenue-driving processes across a fully integrated technology stack

"We are excited to have Usermind integrate with Marketo as part of our LaunchPoint partner ecosystem," said Lou Pelosi, Senior Director of LaunchPoint for Marketo. "Usermind’s customer journey orchestration product will help our enterprise customers to innovate, grow, and deliver against their revenue goals."

Providing a unified layer for integration, analytics, and orchestration, Usermind helps enterprise companies bridge the gaps between systems, complex processes, and siloed teams — ultimately leading to a more relevant customer experience, and faster execution of revenue-driving activities like online trial delivery, quote-to-cash lifecycles, and automated renewal campaigns.

“With Usermind, we were able to identify and engage prospects who were exiting before completing a purchase,“ said Arwa Kaddoura, Senior Director of Sales Operations at Xamarin. “Previously, this was a manual, high-touch process that required input from three different teams. Our abandonment rate decreased by 30%.”

Usermind also integrates with Salesforce, Zuora, and multiple providers for analytics, transactional email, and other systems of record. You can learn more about Usermind’s integrations here.

About Usermind

Usermind provides the first unified platform for orchestrating business operations (BizOps). With Usermind, companies can define and automate all aspects of their customer lifecycles to improve revenue, retention, and profitability. With a BizOps infrastructure in place, operations teams can manage what really matters, shifting from tactical management of leads, opportunities, and invoices to strategic management of customer, partner and product lifecycles. Founded in 2013 by technology veterans Michel Feaster and Przemek Pardyak, Usermind was created to drive faster business growth and innovation through BizOps technology. Headquartered in Seattle, WA, Usermind is backed by Andreessen Horowitz, Menlo Ventures, and CRV. To learn more, visit

About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers — from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit


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